Murat, founderSan Diego, California
Murat started Woolify in 2024 to make the wool bedding he couldn’t find: dense, hand-quilted and honest about what’s inside. He works directly with our workshop in Istanbul on everything we make.
Our story
We make two things, and we make them the slow way.
Woolify is a small, founder-run company in San Diego, California. Our toppers and pillows are quilted and filled by hand in Türkiye from organic merino wool, and we sell them to you directly, with 90 nights to decide and a person at the other end of the email.
2024
Founded
San Diego
Where the company is based
Türkiye
Where every piece is made
Two
Products: a topper and a pillow
From the founder
Why wool, and why only two products.
I started Woolify in 2024 on a simple belief: the best sleep comes from nature, not a foam lab. People slept on wool for thousands of years before anyone made a mattress out of foam, and for good reason. Wool breathes, pulls moisture away from your skin, and keeps a bed cool on warm nights and warm on cold ones.
When I went looking for wool bedding, most of what I found was a thin pad with a few hundred grams of wool in it, a polyester shell, or a “wool blend” that behaved like polyester. The wool that actually changes how a bed sleeps is dense, carded, sealed in cotton and quilted so it cannot shift, and that kind is still made by hand. We found a workshop in Türkiye that works that way and built the company around two products instead of forty.
Two years on, that is still the plan: fewer things, made slowly with organic fibers and by hand. It takes longer and costs more to make bedding this way. I think you will feel why.
MuratFounder, Woolify
How it is made.
Four steps between the sheep and your bed. Nothing in them is secret; the time they take is the point.
Step 1 of 4
The wool
Merino from New Zealand for the toppers and pillows. It is washed without harsh chemicals and carries OCS 100 (Organic Content Standard) certification. We buy the fiber, not a finished product, so we know what is inside.
Step 2 of 4
Carding, and pearls
For the toppers the clean wool is combed into an even layer of 1650 grams per square meter, about 10.5 lb in a Queen. For the pillows it is rolled into small pearls that move against each other instead of matting, which is what makes the loft adjustable.
Step 3 of 4
Quilted and filled by hand
In the workshop in Istanbul the wool layer is stitched into an organic cotton shell; the quilting pattern is what keeps the wool in place for decades. The pillows are hand-filled and finished with piped edges in Istanbul.
Step 4 of 4
Checked, packed, shipped from the US
Every piece is checked by the people who made it, then stocked in our US warehouse. Orders ship the next business day and arrive in 3 to 5, with free shipping in the continental US.
The people behind it.
The work happens in three places, and these are the people in them.
The workshopIstanbul, Türkiye
14 people who card, quilt, fill and finish every piece. They have been making wool bedding for generations; we are their first and only direct-to-customer brand.
The farmsNew Zealand
Wool from farms that meet animal welfare standards, shorn once a year. OCS 100 certification covers the fiber from the manufacturer.
Since 2024.
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2024
Woolify starts in San Diego with one product: the mattress topper, 1650 GSM, quilted by hand in Türkiye.
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2025
The adjustable wool pillow joins it, hand-filled in Istanbul with New Zealand wool.
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2026
750 toppers donated to shelters. Everyone deserves a good night’s sleep.
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2027
Still two products. The plan is to make them better, not to make more of them.
Sleep on it for 90 nights.
Free US shipping · 90-night sleep trial · Free returns · Handmade in Türkiye